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Premium streetwear brand development studio

Turn Your Clothing Idea Into A Real Brand

Starting a clothing brand requires more than a great idea. You need the right products, fabrics, specifications and manufacturing partner to bring your vision to life.

UNIT-100 helps new and growing brands develop custom apparel from the first concept to finished collection.

START A CLOTHING BRAND GUIDE

Before Starting A Clothing Brand:
5 Decisions That Shape Your First Collection

Before contacting a manufacturer, successful brands usually define five key decisions that influence product quality, production cost, inventory risk and brand positioning.

01 Brand Positioning

Who are you selling to?

02 Product Strategy

What should you launch first?

03 Manufacturing Model

Stock, Private Label or Full Custom?

04 Product Specification

Fabric, GSM & Fit?

05 Production Planning

Quantity, MOQ & Budget?

01

Define Your Brand Positioning

What Type Of Brand Are You Building?

Different brands need different product strategies. Your positioning determines product direction, customer expectations and manufacturing requirements.

Streetwear Heavyweight Tee / Hoodie 240-320gsm Tee
400-500gsm Hoodie
Premium Basics Clean Cotton Essentials 180-240gsm Cotton
Fitness Performance Fabric 150-220gsm
Lifestyle Comfort Daily Wear 180-280gsm Cotton
Different apparel brand styles
02

Choose Your First Product Strategy

What Should Your Brand Launch First?

A stronger first collection focuses on a hero product and uses supporting products to build customer interest.

70%
Hero Product

Your main identity product.

Heavyweight Oversized T-shirt

20%
Supporting Product

Increase collection value.

Hoodie / Sweatshirt

10%
Test Product

Test new ideas.

Washed / Special Finish

First clothing collection
03

Choose Your Manufacturing Approach

Stock, Private Label Or Full Custom?

Stock + Branding

Best for:
Testing market

MOQ:
50-200 pcs
Private Label

Best for:
Growing brands

MOQ:
100-500 pcs
Full Custom

Best for:
Unique collections

MOQ:
300+ pcs
04

Select Product Specifications

Fabric, GSM And Fit Decisions

T-Shirt Decision Matrix
Affordable 160-200gsm
Premium 200-260gsm
Streetwear 260-320gsm
Luxury 300gsm+
Standard Hoodie 350-400gsm
Premium Hoodie 400-450gsm
Heavy Streetwear 450-550gsm
05

Plan Your First Production

How Much Should You Produce?

Test
50-300 pcs/style

Lower risk
Higher unit cost

Growth
300-1000 pcs/style

Balanced investment

Scale
1000+ pcs/style

Better pricing
Higher inventory risk

Founded in 2001, UNIT-100 is a custom clothing manufacturer, specializing in high-quality T-shirts, hoodies, and other knitwear.

You Can Find Us Here 

Room 5/F-11,Block A Wantong International Square Liwan District,Guangzhou.

Contact Us

Contacts: Kenneth

Tel/WhatsApp: +852 55989917

E-mail: sales@unithundred.com

Customer service
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